Hyderabadis and the Kingfisher Calendar

It is the time of the year when talk about diaries and calendars fills the air. Not that I care much about things like calendars and dairies but the word ‘calendar’ brings to my mind something I’m sort of upset about- the Kingfisher Calendar. I’ve heard a lot about it and also got sneak peeks into what’s in it thanks to certain magazines and newspapers. Being a guy I guess it is only healthy that I get curious about the contents of the calendar.

I don’t drink beer or anything for that matter (I get all my kicks from Irani Chai so thank you). But I feel my beer guzzling fellow Hyderabadis have been given the short shrift by Kingfisher & Co. I read somewhere recently that Hyderabad ranks first or second in the country when it comes to downing beer. Which means, that when they’re not drinking Irani chai they are busy guzzling beer by the case. And Kingfisher beer seems to be the top choice for some reason. I personally know of someone who drinks only Kingfisher beer and he drinks them at the rate of three or four a week.

So it wouldn’t be stretching things to assume that nearly three fourths of the total quantity of beer consumed in Hyderabad must be Kingfisher beer. Which means, once again, that every time a Hyderabadi downs a bottle of Kingfisher beer Kingfisher & Co becomes richer. And a Hyderabadi downs beers almost all the time whether the occasion demands it or not, which means that Hyderabadis are making Kingfisher & Co very, very rich. So rich that they bought not just one jet but an entire airline. You’d think they’d be grateful to us Hyderabadis in some way for adding to their wealth almost every minute. No, instead what Kingfisher & Co does is send all those Kingfisher calendars to the sort of rich blokes who don’t need them in the first place. They are the sort of people who anyway hang out with the models featured in the calendar, and also aren’t likely to hang the calendar on the walls of their posh homes.

No, sir, it probably didn’t even cross Kingfisher & Co’s minds that probably half of the company’s wealth comes from us Hyderabadis. I don’t think they even care for Hyderabad or Hyderabadi’s. There’s no reason why they should, unless they are very interested in potholes. But if any of the top bosses of KF & Co do come to Hyderabad then there’s something I want to ask them on behalf of my fellow hard drinking Hyderabadis who aren’t even aware of the Kingfisher calendar. Which is exactly what I want to ask them -the Calendar.